IMS
Situation
IMS, a global provider of data and services to the pharmaceutical sector, asked Charteris to carry out, within four weeks, a "Market and Competitive Analysis".
Solution
A two-phase approach was adopted, the first phase included every possible competitor and the second phase focused on the key competitors. The results provided a global view of the market and a basis for IMS to make informed decisions about its Business and Service Lines.
Additionally, Charteris made recommendations that would enable IMS to continuously refine its market knowledge.
John MacCarthy, Vice President of New Business Ventures, said "Previously, we have not had a global view of our market and now we do, it's great! We would not have been able to carry out this study ourselves in the given timescale. Charteris hit the ground running!"